Marketing Communications

Marketing Communication will lead you to know and understand how to deliver your message to your target consumer. Anyway, there are so many ways in order to do that but you can select the most successful with the different types of communication depend on your product. This course will help you to a minimum budget in order to maximize communication.

  • TVC Development and Placement (R1+ and R3+)
  • Magazine
  • Newspaper
  • Radio
  • OOH
  • Digital Marketing
  • Trade Marketing POSM development and placement
  • Consumer POSM development and distribution
  • Marketing Material and POSM development and distribution
  • Premium Gift
  • Event Management
  • Launching Event
  • Press Conference
  • Sponsorship
  • Activation (Trade and Brand)
  • Understand how to develop the contract
  • Budget location
  • Budget Tracking

Chhuon Sereyvichet

Chairman & CEO Borey Ratanak Sambath Kamrieng, Battambang

Mr. Chhuon Serey Vichet is a very successful professional in more than 15 years’ experience in Management with so many international and local companies such as Toyota, Unilever, Coca-Cola, and ‘viral’ premium water -  Each of them is the leader in their business industries and today is serving for Big Cola, Izzi milk, C2 green tea, and Red Dragon energy drink. 
Mr. Vichet is a performance and Values-based driver. He played a very vital role in his tenure at top management in Sales, Marketing, and Human Resources; and everywhere he had been, we can see his record tracked remarkably. Followings are his achievement in the last 5 years:

  • Bring Big Cola to #2 in Cambodia
  • Drive ‘Vital’ premium water as #1 in Sales Volume in Nov 2010 by spending time only 1 year in the market.
  • Grew Glass Bottle business of Caca-Cola to more than 20% in 2008
  • Capacity and capability built toward succession Planning Strategy for Sales & Human Resources department Led ‘HR Best Practice’ in the Group Human Resources 2007 of Coca-Cola Sabco in top 3
  • Successfully migrated HR management system from ERP to SAP 2007

Upon the completion of this two-day training, participants are expected to:

  • About agreeing and defining SMART objectives
  • How your brand runs through the marketing plan
  • About choosing the Right Marketing Mix
  • Setting targeted communications objectives
  • The choice of message platforms available, and defining the message
  • The available mix of communication channels
  • Media planning, media buying
  • How research informs media choice

This essential training is specially designed for Heads of functions who are responsible for the marketing P&L, content delivery to their customers, advertising and branding vehicles used, digital and social media delivery, and commercial PR and communication activities.

Course Detail

  • Trainer :Chhuon Sereyvichet
  • Class Start :25 Jul 2015
  • Class End :26 Jul 2015
  • Seat Availble :25 Seats
  • Time : 08:00 - 05:00
  • Fee :245 $
  • Early Bird : 195 $
  • venue :Hotel/Restaurant
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