“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg. This newest training course is tailored to facilitate immediate implementation and impact. Participants will learn to develop a strategic marketing plan for organizational implementation and integration with sales and customer plans. A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix of 4Ps. The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – a key to long-term revenue growth, profitability and success.