Blogs

19-Deciding on your niche

What is a niche? A niche is a speciﬁc targeted focus on a pre-selected customer group. A niche can ...

What do you need to be clear about? Having done your market and customer research and decided on your ...

What is a unique selling proposition? A USP is something that distinguishes you from all your competitors in your ...

What is a brand? A brand is far more than a snazzy name and a nice bit of artwork. ...

What is a strap-line slogan? A strap-line slogan is a one-line statement about your business that captures the essence ...

What is self-belief? Self-belief is a feeling of confidence in your own values, skills and experiences. It is a ...

This section is focused on pricing a service-related business as opposed to pricing products. What are you worth? Pricing can ...

If you increase your prices you can increase your profit margins. The question is can you do that? ...

What is a commitment statement? A commitment statement is a simple expression of the promises you make to your ...

What is an elevator speech? An elevator speech is you talking about your business in public in an inspirational ...