Blogs

9-Seeing your business through the customers’ eyes

What does this mean? If you want to influence your customers you have to understand and relate to them. ...

What are your strengths, skills, and resources? There is no doubt that your strengths, skills, and resources are a ...

What is the vision? A vision is a picture or movie you see in your mind’s eye of the ...

What is a defined gap? So far in this book, you have had a chance to think about where ...

Defining your ideal customer Deﬁning your ideal customer means clarifying the people who are, or are likely to be, ...

What is research? Research is everything you do to ﬁnd out about your customer, marketplace, and competition that will ...

Evaluating your competitors’ propositions is all about studying exactly how they are positioning and presenting themselves. It is ...

All successful business owners have been through a learning curve to enable them to get to where they ...

What does this mean? Your target customer is someone who has the need, desire, time and money to do ...

What do people buy? When people buy goods and services what is it that they are really buying? It ...